<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[UC Merced]]></title><description><![CDATA[Mario Fernandez]]></description><link>https://www.mario-fernandez.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 09 May 2026 20:27:13 GMT</lastBuildDate><atom:link href="https://www.mario-fernandez.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Community Storytelling Is the New Brand Strategy]]></title><description><![CDATA[This month I had the chance to meet Olga — an entrepreneur who built her food truck from the ground up with her family, serving her community out of pure determination and love for what she does. These are the stories that matter. Not just because they inspire, but because they reflect the communities we're actually trying to reach. This piece was part of a campaign with Gardner Health Services, focused on staying on top of your health. But instead of leading with statistics or slogans, we...]]></description><link>https://www.mario-fernandez.com/post/community-storytelling-is-the-new-brand-strategy</link><guid isPermaLink="false">69ff952809ddda5322e68c98</guid><pubDate>Sat, 09 May 2026 07:00:00 GMT</pubDate><dc:creator>Mario Fernandez</dc:creator></item></channel></rss>